We all love our clothing labels. Custom labels, clothing tags, and patches are what drive us towards the outfit we are looking for at times; clothing design seems to be second to our brand recognition of custom clothing labels. We are a society driven by names more than anything else. Don't get me wrong, fashion and design are everything to us as well, but never under estimate the power of a Victoria Secret label over a Playtex label. These are just two companies known for their clothing label battles.
Jean wars have been around since the first pair of jeans were designed by Levi Strauss in 1873. Since then, it has been a rat race to the finish for all other jean companies that have invaded the market for jeans, which gained it's popularity in the 1960's as the baby boomer generation's favorite type of pants. Now Levi contends with hundreds of clothing labels looking to make their name in the jean world. Companies like Wrangler, Calvin Klein, and Lee jeans have been in the running for top jean sales, and their custom emblem, clothing tags and patches are looked for by many jean prospecting customers, and now up and coming companies like Diesel and True Religion are taking their place in the jean market as well.
In the past decade we have also come across something very new in the fashion world, an influx of famous teens who have crashed the designing planet. Three of the most famous teen designers are Miley Cyrus' clothing label, which boasts of rocker style for teens everywhere, and Mary Kate and Ashley Olson's clothing label, Olsenboye which is known for its spirited edgy styling. These names have been perfected in the performance industry and now they are battling for their fashion rights as well. Their custom emblem, custom label and patches, are slowly making a name for themselves in the designing industry; teens and young adults alike are sifting through other known designers to get to their favorite performer's clothing tags.
US manufacturers of custom labels, patches, emblems, clothing tags, and clothing labels never tire of the battles because there is money to be made as long as there are names to sew on patches, clothing tags. Clothing labels like Diesel jeans, True Religion jeans, Olsenboye, and the Miley Cyrus line are up and coming as of now, but they too will find competition waiting in the wings just as Levi Strauss did shortly after his jeans became infamous.
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